Social Media Management
8+ years in social media marketing in the fields of fitness and art. As a fast paced and always changing industry, I work hard to stay up to date on new platforms, trends, and any updates that make it easier to track engagement and reach.
DNREC
goal: Inform Delawareans about the difference between a Warning and Watch during storm season
result: One of the most engaged posts of the year
goal: Turn an online pdf about Delaware bats into something cleaner and more digestible for a reader.
result: Another one of the most engaged posts of the year
Blue Rock Financial Group
goal: Create consistent branding across the channel
result: Revamped the brand guidelines and came up with templates the company can use.
Orangetheory Pike Creek
goal: Increase community engagement and followers on Instagram. Become a designated information center.
result: Generate leads and increase member retention
Focus on three KPI metrics for Instagram: Increasing followers, engagement, and likes.
Connect with current and possible clients on Instagram to increase follower and post engagement.
Share posts, stories, answer comments, and repost tags.
Increased the quality of content by implementing and designing a milestone board to celebrate current members to create new imagery for prospects and aid in member retention.
Created several viral posts under Orangetheory community hashtags and tags that led to direct sales leads and reposts by the brand itself.
Create custom content for Instagram including photo carousels, videos, and brand identifiable Instagram Stories and Posts.
Created Instagram contest and giveaway to assist in creating new authentic followers and increase member engagement.
Gather direct leads for membership sales that assist in monthly goals.
Kept the team informed of client happenings on social to aid them in conversation starters for existing clients.
Use a social media management platform to plan, analyze, and publish content in advance.
Monitor audience engagement and post performance to determine future content, post time, and promotional plans.
Melanie Ingram Art
goal: Increase engagement and followers on Instagram.
result: Generate leads
Focus on three KPI metrics for Instagram and TikTok: Increasing followers, engagement, and likes.
Connect with current and possible clients on Instagram to increase follower and post engagement.
Share posts, stories, answer comments, and repost tags.
Create own content by working as photographer/videographer/graphic designer to create new imagery for social.
Created several viral posts under artist community hashtags, tags, and trending songs that led to direct sales leads.
Stay current with social trends to make sure eyes are getting to my content.
Create custom content for Instagram including photo carousels, videos, and brand identifiable Instagram Stories and Posts.
Created Instagram contest/giveaway/promos (ex: “Christmas in July”) to assist in creating new buyers and increase member engagement.