Social Media Management

8+ years in social media marketing in the fields of fitness and art. As a fast paced and always changing industry, I work hard to stay up to date on new platforms, trends, and any updates that make it easier to track engagement and reach.

DNREC

goal: Inform Delawareans about the difference between a Warning and Watch during storm season
result: One of the most engaged posts of the year

goal: Turn an online pdf about Delaware bats into something cleaner and more digestible for a reader.
result: Another one of the most engaged posts of the year

Blue Rock Financial Group

goal: Create consistent branding across the channel
result: Revamped the brand guidelines and came up with templates the company can use.

Orangetheory Pike Creek

goal: Increase community engagement and followers on Instagram. Become a designated information center.
result: Generate leads and increase member retention

 Focus on three KPI metrics for Instagram: Increasing followers, engagement, and likes.

  • Connect with current and possible clients on Instagram to increase follower and post engagement.

  • Share posts, stories, answer comments, and repost tags.

  • Increased the quality of content by implementing and designing a milestone board to celebrate current members to create new imagery for prospects and aid in member retention.

  • Created several viral posts under Orangetheory community hashtags and tags that led to direct sales leads and reposts by the brand itself.

  • Create custom content for Instagram including photo carousels, videos, and brand identifiable Instagram Stories and Posts.

  • Created Instagram contest and giveaway to assist in creating new authentic followers and increase member engagement.

  • Gather direct leads for membership sales that assist in monthly goals.

  • Kept the team informed of client happenings on social to aid them in conversation starters for existing clients.

  • Use a social media management platform to plan, analyze, and publish content in advance.

  • Monitor audience engagement and post performance to determine future content, post time, and promotional plans.

Melanie Ingram Art

goal: Increase engagement and followers on Instagram.
result: Generate leads

 Focus on three KPI metrics for Instagram and TikTok: Increasing followers, engagement, and likes.

  • Connect with current and possible clients on Instagram to increase follower and post engagement.

  • Share posts, stories, answer comments, and repost tags.

  • Create own content by working as photographer/videographer/graphic designer to create new imagery for social.

  • Created several viral posts under artist community hashtags, tags, and trending songs that led to direct sales leads.

  • Stay current with social trends to make sure eyes are getting to my content.

  • Create custom content for Instagram including photo carousels, videos, and brand identifiable Instagram Stories and Posts.

  • Created Instagram contest/giveaway/promos (ex: “Christmas in July”) to assist in creating new buyers and increase member engagement.